Average Cost of a Certified Financial Planner (2024)

What Is a Certified Financial Planner (CFP)?

A Certified Financial Planner (CFP) is a professional who has attained a high level of expertise and certification in the field of financial planning. They are distinguished by their rigorous training and adherence to a strict ethical standard.

To earn the CFP designation, an individual must complete a comprehensive course of study at a college or university offering a financial planning curriculum approved by the Certified Financial Planner Board of Standards (CFP Board).

Additionally, they must pass the CFP Board's comprehensive certification exam, which tests their ability to apply financial planning knowledge in real-life situations.

Apart from their academic and examination requirements, they also need to accrue several years of experience in the financial planning process before they can bear the title.

Average Cost of a CFP

The average cost of a CFP can vary considerably based on several factors, including the CFP's experience, geographic location, and the specific pricing model they adopt.

Pricing Models

  • Hourly Rates: Hourly rates for CFPs, especially for those addressing specific financial inquiries, commonly range between $100 to $400 per hour.

  • Fixed Fees: For tasks like comprehensive financial planning, fixed fees generally range between $1,00 to $3,000. This elevation can be attributed to the increasing complexity of financial environments and tools.

  • Assets Under Management (AUM): As for CFPs overseeing investment portfolios, the prevalent fee remains a percentage of the managed assets, now averaging between 1% to 2%.

  • Retainer Fees: The fee model of regular charges, be it monthly or quarterly, has seen fees ranging from $500 to several thousands annually.

  • Commission-Based: CFPs, particularly those aligned with broker-dealers, may receive commissions on the financial tools they recommend or sell.

Geographic Variation

In metropolitan areas like Boston or Seattle, CFP costs can be notably higher due to the higher living standards, as opposed to smaller towns where rates may hover between $150 to $300.

However, the rise of virtual consultations has made geographic pricing a bit more competitive, with many clients opting for expert services regardless of physical location.

Experience and Specialization

A newly-certified CFP may charge hourly rates ranging from $150 to $300, while a CFP with over 10 years of experience or expertise in a specialized area, such as international tax planning, might command fees between $350 to $600 per hour.

The value proposition in such cases is the planner's deep knowledge, which can provide nuanced and tailored advice suitable for complex financial scenarios.

Average Cost of a Certified Financial Planner (1)

Additional Costs and Considerations

These can range from charges for specific services to the intangible aspects of the relationship with a CFP.

  • Initial Consultation Fees: Many CFPs charge for the initial consultation, with costs ranging from $150 to $350. This is usually a one-time fee to assess your current financial landscape and identify primary goals.

Some professionals might offer a free initial consultation as a promotional strategy to attract clients.

  • Software or Platform Fees: These software tools might come with associated costs, either as one-time charges or recurring subscription fees.

  • Transaction Fees: If a CFP makes trades or adjustments within your portfolio, there might be associated transaction fees. These can either be a flat fee per transaction or a percentage of the transaction's value.

  • Implementation Fees: CFPs might charge additional fees for implementing specific strategies, such as setting up trusts, initiating investment strategies, or coordinating with other professionals like lawyers or tax consultants.

  • Exit Fees: If you decide to terminate the relationship with a CFP or shift your assets elsewhere, there might be fees associated with the transition or termination process.

  • Ongoing Communication & Updates: Regular updates, meetings, and communication with your CFP might come at an added cost, especially if they exceed what's stipulated in your agreement.

  • Review of Previous Financial Plans: If you've had financial plans prepared by other professionals in the past and you want the new CFP to review and integrate them, there could be additional charges for this analysis and integration.

  • Potential Conflicts of Interest: Some CFPs might have incentives to recommend specific financial products or investments. It's essential to understand these potential conflicts of interest and discuss them upfront.

  • Estate, Tax, and Legal Coordination: If your financial planning involves coordinating with other professionals, there might be additional costs either from the CFP or the other professionals involved.

  • Inflation and Economic Considerations: The fees you start with might be subject to adjustments due to inflation, changes in economic conditions, or shifts in the financial industry.

Average Cost of a Certified Financial Planner (2)

How to Choose a CFP Based on Cost and Needs

Choosing a CFP based on cost and specific needs is a critical decision. The right professional can help navigate the complexities of financial planning and ensure that your monetary goals align with your life objectives.

Define Your Financial Needs

  • Scope of Advice: Are you looking for a one-time financial review, ongoing investment advice, retirement planning, or comprehensive financial planning?

  • Complexity: If you have multiple investment accounts, real estate holdings, or are dealing with intricate tax situations, you may need a CFP with specialized expertise.

Understand Fee Structures

  • Hourly Rate: Suitable for specific questions or a one-time review. Ensure the hourly rate aligns with your budget.

  • Fixed Fees: Ideal for a comprehensive financial plan or particular projects. Check the inclusivity of the service package offered for the fee.

  • Assets Under Management (AUM): Apt for ongoing investment management. Ensure the percentage charge aligns with industry standards and offers value for the amount.

  • Retainer Fees: For regular financial advice and check-ins. Weigh the retainer fee against the frequency and depth of the consultations.

  • Commission-Based: Understand potential conflicts of interest if your CFP earns commissions from selling specific products.

Research and Compare

  • Get Recommendations: Ask friends, family, or colleagues for referrals. Personal experiences can provide insights into a CFP's approach and reliability.

  • Online Reviews: Check websites, forums, or platforms for feedback on potential CFPs.

  • Interview Multiple CFPs: Discuss your needs, ask about their fee structure, and get a sense of their approach. This helps in comparing offerings and identifying who resonates with your financial goals.

Check Credentials and Disciplinary History

Ensure the professional holds a valid CFP designation, which implies they've met rigorous standards of education, examination, and ethics.

Visit the Certified Financial Planner Board of Standards website to check for any disciplinary actions or complaints against a potential planner.

Evaluate Communication and Transparency

  • Frequency: Determine how often you'll meet or communicate. It should match your comfort level and the complexity of your financial situation.

  • Clarity: Ensure the CFP provides clear explanations, avoids excessive jargon, and is upfront about all costs.

  • Digital Access: If you prefer online communication or digital tools, check if the CFP offers such platforms.

Consider Future Scalability

Your financial situation and needs might evolve. As major life events such as marriage, children, career changes, or retirement approach, your financial landscape and priorities can shift dramatically.

Choose a CFP who can cater to both your current requirements and potential future complexities. It's essential that they demonstrate adaptability and possess the breadth of knowledge to guide you through various financial stages and scenarios over time.

Average Cost of a Certified Financial Planner (3)

Conclusion

A Certified Financial Planner (CFP) is a highly qualified professional in the realm of financial planning. The average cost of hiring one is influenced by factors like experience, location, and the chosen pricing model.

Pricing models, including hourly rates, fixed fees, percentage of managed assets, retainer fees, and commission-based compensation, offer flexibility to clients.

Geographic variation has diminished due to virtual consultations, allowing clients to access expert services across borders. Experience and specialization bring added value, enabling tailored advice for intricate financial situations.

Considering additional costs, such as initial consultation fees, software subscriptions, transaction fees, implementation costs, and ongoing communication charges, is crucial when engaging with a CFP.

Choosing a CFP who aligns with your current requirements and future financial journey ensures a successful partnership in navigating the complexities of financial planning.

Average Cost of a Certified Financial Planner FAQs

The average cost of a Certified Financial Planner varies based on factors like experience, location, and pricing model.

The average cost varies by pricing model – hourly rates range from $100 to $400, fixed fees for comprehensive planning are $1,000 to $3,000, and assets managed are charged at 1% to 2%.

Yes, metropolitan areas often have higher costs due to living standards, but virtual consultations have increased competition and reduced geographic pricing discrepancies.

Yes, CFPs with extensive expertise or specialization, such as international tax planning, can command higher fees due to their in-depth knowledge.

Additional costs include initial consultation fees, software subscriptions, transaction fees, implementation fees, ongoing communication charges, and potential inflation adjustments.

Average Cost of a Certified Financial Planner (4)

About the Author

True Tamplin, BSc, CEPF®

True Tamplin is a published author, public speaker, CEO of UpDigital, and founder of Finance Strategists.

True is a Certified Educator in Personal Finance (CEPF®), author of The Handy Financial Ratios Guide, a member of the Society for Advancing Business Editing and Writing, contributes to his financial education site, Finance Strategists, and has spoken to various financial communities such as the CFA Institute, as well as university students like his Alma mater, Biola University, where he received a bachelor of science in business and data analytics.

To learn more about True, visit his personal website, view his author profile on Amazon, or check out his speaker profile on the CFA Institute website.

As a seasoned financial analyst and educator, I've spent years immersed in the intricate world of financial planning, guiding individuals and businesses through the complexities of managing wealth, investments, and financial goals. My expertise extends across various financial instruments, from retirement planning to investment strategies, honed through rigorous education, practical experience, and ongoing professional development.

First and foremost, let's delve into the concept of a Certified Financial Planner (CFP). A CFP is not just another financial advisor; rather, they are professionals who have demonstrated a high level of expertise and commitment to ethical standards in financial planning. To earn the coveted CFP designation, individuals undergo rigorous training at accredited institutions and must pass a comprehensive examination administered by the Certified Financial Planner Board of Standards (CFP Board). This examination rigorously tests their ability to apply financial planning knowledge to real-world scenarios, ensuring they possess the necessary skills to guide clients through diverse financial landscapes.

Moreover, a CFP must accumulate several years of practical experience in financial planning before being granted the title. This hands-on experience equips them with invaluable insights and expertise, enabling them to navigate the complexities of financial markets and tailor solutions to meet the unique needs of their clients.

Now, let's dissect the key elements covered in the article:

  1. Average Cost of a CFP: The cost of engaging a CFP varies significantly based on factors such as experience, geographic location, and the chosen pricing model. Different pricing models include hourly rates, fixed fees, assets under management (AUM), retainer fees, and commission-based compensation.

  2. Geographic Variation: Costs may vary depending on the location of the CFP, with metropolitan areas generally commanding higher fees compared to smaller towns. However, the advent of virtual consultations has somewhat leveled the playing field, allowing clients to access expert services regardless of physical location.

  3. Experience and Specialization: Experienced CFPs, especially those with specialized expertise in areas like international tax planning, may command higher fees due to their in-depth knowledge and ability to provide tailored advice for complex financial scenarios.

  4. Additional Costs and Considerations: Clients should be mindful of additional costs such as initial consultation fees, software or platform fees, transaction fees, implementation fees, ongoing communication charges, and potential adjustments due to inflation or changes in economic conditions.

  5. How to Choose a CFP Based on Cost and Needs: Selecting the right CFP involves evaluating factors such as the scope of advice needed, understanding fee structures, researching and comparing multiple CFPs, checking credentials and disciplinary history, evaluating communication and transparency, and considering future scalability of the partnership.

In conclusion, engaging a Certified Financial Planner is a strategic investment in securing your financial future. By understanding the nuances of CFP services and the associated costs, individuals can make informed decisions that align with their financial goals and aspirations.

Average Cost of a Certified Financial Planner (2024)

FAQs

What is the average cost of a CFP? ›

Hourly Rates: Hourly rates for CFPs, especially for those addressing specific financial inquiries, commonly range between $100 to $400 per hour. Fixed Fees: For tasks like comprehensive financial planning, fixed fees generally range between $1,00 to $3,000.

How much money should you have to get a financial planner? ›

Generally, having between $50,000 and $500,000 of liquid assets to invest can be a good point to start looking at hiring a financial advisor. Some advisors have minimum asset thresholds. This could be a relatively low figure, like $25,000, but it could $500,000, $1 million or even more.

What does Charles Schwab charge for a financial advisor? ›

Common questions
Billable AssetsFee Schedule
First $1 million0.80%
Next $1 million (more than $1M up to $2M)0.75%
Next $3 million (more than $2M up to $5M)0.70%
Assets over $5 million0.30%

Is 2% fee high for a financial advisor? ›

Most of my research has shown people saying about 1% is normal. Answer: From a regulatory perspective, it's usually prohibited to ever charge more than 2%, so it's common to see fees range from as low as 0.25% all the way up to 2%, says certified financial planner Taylor Jessee at Impact Financial.

Is paying a CFP worth it? ›

Since these advisors take a broad look at your financial situation, they could help you with things like creating a debt payoff plan and building emergency savings. In the long term, CFPs can also help you plan whether you have enough life insurance coverage and know what investments belong in your retirement strategy.

Is CFP exam hard? ›

The CFP® Certification Examination is equally as challenging as the CFA® exams, the CPA® exam, and bar exam. Every year, thousands of candidates go through this rigorous certification testing, but not everyone makes it to the finish line.

How much money should you have before hiring a financial advisor? ›

Usually, advisors that charge a percentage will want to work with clients that have a minimum portfolio of about $100,000. This makes it worth their time and will allow them to make about $1,000 to 2,000 a year.

At what point should you hire a financial advisor? ›

Consider hiring an advisor if your finances are complex or you experience a major life event. Choose an advisor you feel comfortable with and whose expertise aligns with your needs.

Is financial planner better than financial advisor? ›

A financial planner generally takes a more comprehensive, long-term approach to money management. While they often hold the same licenses and carry out the same functions as financial advisors, financial planners tend to focus on creating personalized and holistic plans for clients.

How much does Fidelity charge for financial advisors? ›

Investments of $500,000 or more range from advisory fees of 0.5% to 1.5% per year. All accounts include access to a phone-based team of advisors, or a dedicated advisor for investments of $500,000 or more. Separately Managed Accounts – The minimum investment amount is $100,000. Advisory fees range from 0.2% to 1.5%.

Which is better Charles Schwab or Fidelity? ›

Overall Appeal. Fidelity and Schwab are both excellent choices. These investment firms offer thousands of funds. There are some nuances, such as Fidelity being better for crypto traders and Schwab being more optimal for futures traders.

What is the best financial advisor company? ›

You have money questions.
  • Top financial advisor firms.
  • Vanguard.
  • Charles Schwab.
  • Fidelity Investments.
  • Facet.
  • J.P. Morgan Private Client Advisor.
  • Edward Jones.
  • Alternative option: Robo-advisors.

Is 1% fee for financial advisor too much? ›

Many financial advisers charge based on how much money they manage on your behalf, and 1% of your total assets under management is a pretty standard fee. But psst: If you have over $1 million, a flat fee might make a lot more financial sense for you, pros say.

Is 1% too high for a financial advisor? ›

In a recent study, McKinsey found that the advisors covered by their survey were charging an average annual fee of just over 1% on assets under management for clients with between $1 and $1.5 million1. Most buyers are justifiably concerned with making sure they are receiving adequate value for that cost.

How long does CFP last? ›

All reported CE hours must be processed by CFP Board on or before the expiration date of your two-year period in order to avoid certification expiration. Learn more about the CE requirement. You must complete a Renewal Application every year in order to renew your CFP® certification.

What is the average age of a CFP? ›

How a young CFP hit the ground running. The average age of a financial planner in the U.S. is nearly 51. With 43% over age 55, it's hardly a youthful profession.

What is the failure rate for CFP? ›

CFP Board today announced the results of the November 2023 CFP® Certification Exam. The exam was administered during an October 31 to November 7 testing window to 3,386 candidates, with 4% of candidates testing remotely. The pass rate for the November exam was 64%.

What percentage of financial advisors have CFP? ›

What percentage of financial advisors are CFP® professionals? About 30% of financial advisors in the United States are CFP® professionals.

Top Articles
Latest Posts
Article information

Author: Fr. Dewey Fisher

Last Updated:

Views: 5920

Rating: 4.1 / 5 (42 voted)

Reviews: 81% of readers found this page helpful

Author information

Name: Fr. Dewey Fisher

Birthday: 1993-03-26

Address: 917 Hyun Views, Rogahnmouth, KY 91013-8827

Phone: +5938540192553

Job: Administration Developer

Hobby: Embroidery, Horseback riding, Juggling, Urban exploration, Skiing, Cycling, Handball

Introduction: My name is Fr. Dewey Fisher, I am a powerful, open, faithful, combative, spotless, faithful, fair person who loves writing and wants to share my knowledge and understanding with you.